For years, ads have been the backbone of mobile app monetization, but excessive ad exposure often comes at the cost of retention and...

Ad monetization for apps and games isn’t just a numbers game—it’s a psychology game. While many approach it with spreadsheets and...

In today’s fiercely competitive mobile gaming landscape, developers are constantly searching for innovative monetization strategies that...

In the dynamic world of mobile games and apps, the user experience is everything. Yet, many publishers grapple with a pervasive issue:...

At its best, advertising is an elegant dance between persuasion and timing a subtle nudge rather than a shove. But, in the wild landscape...