Let’s Grow Your Revenue

Monetization Strategy & Consulting for Mobile and Web publishers. I help publishers scale ad performance, fix monetization issues, and build resilient revenue systems backed by 11 years of experience.

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Hi, I’m Joko Baucal

Ad Monetization Consultant

I design and refine ad monetization systems for apps and web publishers . My experience includes managing complex setups across all app mediation platfroms and advanced ad framework systems, including Prebid and other S2S integrations. Onobarding me usually results typically 25–60% revenue uplift .

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Mobile App Monetization

I help app developers and game studios unlock their full revenue potential using platforms like AppLovin MAX, AdMob, LevelPlay, and others. Combining high-performing ad strategies that supports subscription optimization techniques to drive sustainable growth.

Mobile App Monetization

Winning Ad Combinations

Ad format strategy & placements (banners, interstitials, rewarded)

Winning Ad Combinations

Ad format strategy & placements (banners, interstitials, rewarded)

Winning Ad Combinations

Ad format strategy & placements (banners, interstitials, rewarded)

Mediation Setup

Mediation waterfall & bidding setup

Mediation Setup

Mediation waterfall & bidding setup

Mediation Setup

Mediation waterfall & bidding setup

Boost Revenue Without Risk

ARPDAU optimization and churn-safe revenue scaling

Boost Revenue Without Risk

ARPDAU optimization and churn-safe revenue scaling

Boost Revenue Without Risk

ARPDAU optimization and churn-safe revenue scaling

A/B Testing & Insights

Custom A/B testing and dashboard tracking

A/B Testing & Insights

Custom A/B testing and dashboard tracking

A/B Testing & Insights

Custom A/B testing and dashboard tracking

Website Monetization

I provide strategic support and technical guidance for web publishers using GAM, Prebid.js or any other Header Bidding wrapper. Whether you’re operating a large news media corporation or niche website.

Website Monetization

Google Ad Manager

Configure and optimize Google Ad Manager

Google Ad Manager

Configure and optimize Google Ad Manager

Google Ad Manager

Configure and optimize Google Ad Manager

High-Impact Ad Design

Improve viewability, CLS, and ad layout design

High-Impact Ad Design

Improve viewability, CLS, and ad layout design

High-Impact Ad Design

Improve viewability, CLS, and ad layout design

Smart SSP Setup

Integrate SSPs and manage price floors and demand partners

Smart SSP Setup

Integrate SSPs and manage price floors and demand partners

Smart SSP Setup

Integrate SSPs and manage price floors and demand partners

Prebid.js Done Right

Set up header bidding with Prebid.js (client-side or hybrid)

Prebid.js Done Right

Set up header bidding with Prebid.js (client-side or hybrid)

Prebid.js Done Right

Set up header bidding with Prebid.js (client-side or hybrid)

Book A Free Call

Let's discuss how we can increase your ad revenue. No pressure, just value-packed insights tailored to your business.

Book a Free Discovery Call

Courses

Cooming Soon - Stay tunned

Looking forward to your email

Want to optimize your app or website’s revenue? Drop me an email—I'll get back to you as soon as I can.

Quick audit of your current setup

Identify top 2–3 monetization opportunities

No strings attached

Blog

See All

State of Mobile 2026: What App Publishers Must Change This Year

Prebid Explained: The Open-Source Revolution That's Democratizing Digital Advertising

How to Turn Ads into a Seamless Part of the User Experience 🚀