Let’s Grow Your Revenue
Monetization Strategy & Consulting for Mobile and Web publihsers. I help publishers scale ad performance, fix monetization issues, and build resilient revenue systems backed by 11 years of experience.
Hi, I’m Joko Baucal
Hi, I’m Joko Baucal
Monetization strategist with 11+ years of experience across both advertising and subscription revenue models.
I help digital publishers and app developers maximize their monetization potential through data-driven strategies that blend user experience with revenue growth. My expertise spans Google Ad Manager (GAM), Prebid, mobile SDK stacks (including Apple Ads), and subscription optimization.
I've worked with leading media companies and app publishers worldwide, implementing full-funnel monetization strategies from paywall design and A/B testing to advanced ad stack setups, hybrid monetization models, and direct/programmatic ad sales.
Clients I’ve partnered with have achieved revenue increases between +25% and +60%, improved LTV, and scalable monetization infrastructure.
Let’s build smarter, more sustainable monetization—across web and apps.
Monetization strategist with 11+ years of experience across both advertising and subscription revenue models.
I help digital publishers and app developers maximize their monetization potential through data-driven strategies that blend user experience with revenue growth. My expertise spans Google Ad Manager (GAM), Prebid, mobile SDK stacks (including Apple Ads), and subscription optimization.
I've worked with leading media companies and app publishers worldwide, implementing full-funnel monetization strategies from paywall design and A/B testing to advanced ad stack setups, hybrid monetization models, and direct/programmatic ad sales.
Clients I’ve partnered with have achieved revenue increases between +25% and +60%, improved LTV, and scalable monetization infrastructure.
Let’s build smarter, more sustainable monetization—across web and apps.
Mobile App Monetization
I help app developers and game studios unlock their full revenue potential using platforms like AppLovin MAX, AdMob, LevelPlay, and others—combining high-performing ad strategies with proven subscription optimization techniques to drive sustainable growth.
Mobile App Monetization
I help app developers and game studios unlock their full revenue potential using platforms like AppLovin MAX, AdMob, LevelPlay, and others—combining high-performing ad strategies with proven subscription optimization techniques to drive sustainable growth.
Mobile App Monetization
I help app developers and game studios unlock their full revenue potential using platforms like AppLovin MAX, AdMob, LevelPlay, and others—combining high-performing ad strategies with proven subscription optimization techniques to drive sustainable growth.
Winning Ad Combinations
Ad format strategy & placements (banners, interstitials, rewarded)
Winning Ad Combinations
Ad format strategy & placements (banners, interstitials, rewarded)
Winning Ad Combinations
Ad format strategy & placements (banners, interstitials, rewarded)
Mediation Setup
Mediation waterfall & bidding setup
Mediation Setup
Mediation waterfall & bidding setup
Mediation Setup
Mediation waterfall & bidding setup
Modern SDK Strategy
Best practices for SDK integration and market trends
Modern SDK Strategy
Best practices for SDK integration and market trends
Modern SDK Strategy
Best practices for SDK integration and market trends
Boost Revenue Without Risk
ARPDAU optimization and churn-safe revenue scaling
Boost Revenue Without Risk
ARPDAU optimization and churn-safe revenue scaling
Boost Revenue Without Risk
ARPDAU optimization and churn-safe revenue scaling
A/B Testing & Insights
Custom A/B testing and dashboard tracking
A/B Testing & Insights
Custom A/B testing and dashboard tracking
A/B Testing & Insights
Custom A/B testing and dashboard tracking
Paywall & Subscription Boost
Conversion-focused strategy for pricing, packaging, and onboarding
Paywall & Subscription Boost
Conversion-focused strategy for pricing, packaging, and onboarding
Paywall & Subscription Boost
Conversion-focused strategy for pricing, packaging, and onboarding
Website Monetization
I provide strategic support and technical guidance for web publishers using GAM. Prebid.js or any other Header Bidding wrapper. Whether you’re operating a large content site or niche web property
Website Monetization
I provide strategic support and technical guidance for web publishers using GAM. Prebid.js or any other Header Bidding wrapper. Whether you’re operating a large content site or niche web property
Website Monetization
I provide strategic support and technical guidance for web publishers using GAM. Prebid.js or any other Header Bidding wrapper. Whether you’re operating a large content site or niche web property
Google Ad Manager
Configure and optimize Google Ad Manager
Google Ad Manager
Configure and optimize Google Ad Manager
Google Ad Manager
Configure and optimize Google Ad Manager
High-Impact Ad Design
Improve viewability, CLS, and ad layout design
High-Impact Ad Design
Improve viewability, CLS, and ad layout design
High-Impact Ad Design
Improve viewability, CLS, and ad layout design
Optimize Your Funnel
Improve or organize the Sales funnel
Optimize Your Funnel
Improve or organize the Sales funnel
Optimize Your Funnel
Improve or organize the Sales funnel
Smart SSP Setup
Integrate SSPs and manage price floors and demand partners
Smart SSP Setup
Integrate SSPs and manage price floors and demand partners
Smart SSP Setup
Integrate SSPs and manage price floors and demand partners
Prebid.js Done Right
Set up header bidding with Prebid.js (client-side or hybrid)
Prebid.js Done Right
Set up header bidding with Prebid.js (client-side or hybrid)
Prebid.js Done Right
Set up header bidding with Prebid.js (client-side or hybrid)
Book A Free Call
Let's discuss how we can increase your ad revenue. No pressure, just value-packed insights tailored to your business.
Courses
Cooming Soon - Stay tunned
Looking forward to your email
Want to optimize your app or website’s revenue? Drop me an email—I'll get back to you as soon as I can.
Quick audit of your current setup
Quick audit of your current setup
Quick audit of your current setup
Identify top 2–3 monetization opportunities
Identify top 2–3 monetization opportunities
Identify top 2–3 monetization opportunities
No strings attached
No strings attached
No strings attached
