Let’s Grow Your Revenue

Monetization Strategy & Consulting for Mobile and Web publishers. I help publishers scale ad performance, fix monetization issues, and build resilient revenue systems backed by 11 years of experience.

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Hi, I’m Joko Baucal

Ad Monetization Architect for Digital Publishers

I design and refine monetization systems for apps and web publishers from technical integrations to auction optimization. My experience includes managing complex setups across Prebid, GAM, and mobile SDKs, improving everything from fill rates to ARPDAU. Results typically include 25–60% revenue uplift and stronger long-term LTV.

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Mobile App Monetization

I help app developers and game studios unlock their full revenue potential using platforms like AppLovin MAX, AdMob, LevelPlay, and others—combining high-performing ad strategies with proven subscription optimization techniques to drive sustainable growth.

Mobile App Monetization

Winning Ad Combinations

Ad format strategy & placements (banners, interstitials, rewarded)

Winning Ad Combinations

Ad format strategy & placements (banners, interstitials, rewarded)

Winning Ad Combinations

Ad format strategy & placements (banners, interstitials, rewarded)

Mediation Setup

Mediation waterfall & bidding setup

Mediation Setup

Mediation waterfall & bidding setup

Mediation Setup

Mediation waterfall & bidding setup

Modern SDK Strategy

Best practices for SDK integration and market trends

Modern SDK Strategy

Best practices for SDK integration and market trends

Modern SDK Strategy

Best practices for SDK integration and market trends

Boost Revenue Without Risk

ARPDAU optimization and churn-safe revenue scaling

Boost Revenue Without Risk

ARPDAU optimization and churn-safe revenue scaling

Boost Revenue Without Risk

ARPDAU optimization and churn-safe revenue scaling

A/B Testing & Insights

Custom A/B testing and dashboard tracking

A/B Testing & Insights

Custom A/B testing and dashboard tracking

A/B Testing & Insights

Custom A/B testing and dashboard tracking

Website Monetization

I provide strategic support and technical guidance for web publishers using GAM. Prebid.js or any other Header Bidding wrapper. Whether you’re operating a large content site or niche web property

Website Monetization

I provide strategic support and technical guidance for web publishers using GAM. Prebid.js or any other Header Bidding wrapper. Whether you’re operating a large content site or niche web property

Website Monetization

I provide strategic support and technical guidance for web publishers using GAM. Prebid.js or any other Header Bidding wrapper. Whether you’re operating a large content site or niche web property

Google Ad Manager

Configure and optimize Google Ad Manager

Google Ad Manager

Configure and optimize Google Ad Manager

Google Ad Manager

Configure and optimize Google Ad Manager

High-Impact Ad Design

Improve viewability, CLS, and ad layout design

High-Impact Ad Design

Improve viewability, CLS, and ad layout design

High-Impact Ad Design

Improve viewability, CLS, and ad layout design

Optimize Your Funnel

Improve or organize the Sales funnel

Optimize Your Funnel

Improve or organize the Sales funnel

Optimize Your Funnel

Improve or organize the Sales funnel

Smart SSP Setup

Integrate SSPs and manage price floors and demand partners

Smart SSP Setup

Integrate SSPs and manage price floors and demand partners

Smart SSP Setup

Integrate SSPs and manage price floors and demand partners

Prebid.js Done Right

Set up header bidding with Prebid.js (client-side or hybrid)

Prebid.js Done Right

Set up header bidding with Prebid.js (client-side or hybrid)

Prebid.js Done Right

Set up header bidding with Prebid.js (client-side or hybrid)

Book A Free Call

Let's discuss how we can increase your ad revenue. No pressure, just value-packed insights tailored to your business.

Book a Free Discovery Call

Courses

Cooming Soon - Stay tunned

Looking forward to your email

Want to optimize your app or website’s revenue? Drop me an email—I'll get back to you as soon as I can.

Quick audit of your current setup

Identify top 2–3 monetization opportunities

No strings attached

Blog

See All

Prebid Explained: The Open-Source Revolution That's Democratizing Digital Advertising

How to Turn Ads into a Seamless Part of the User Experience 🚀

Boosting In-Game Revenue: Leveraging Limited-Time Offers and Offerwalls 🤑